CMM 175 How Do You Influence Consumers To Speak About You When Your Brand Is Whatever Your Customers Say It Is?
MKJ and her guest, Aaron Hassen share tips on WOM marketing, demand gen, and human-centered business relationships in an ever increasing world of AI and automation. Aaron Hassen Transcript MKJ All right, [...]
CMM 174 Are You Working With A Team That Markets Like An Owner? Here Is Why You Should
Aaron Hassen shares his experience in the Military, and corporate positions to “Market Like An Owner” to help his clients succeed. Is your team doing this for you and your business? Aaron Hassen [...]
CMM 173 What Is The Biggest Mindset Shift To Go To Market And Change The World As A Startup?
Aaron Hassen joins MKJ to talk startups, GTM and how entrepreneurs & CEOs can find their dedicated, focused team like the Spartans in the movie 300 to WOW this new generation of consumers. [...]
Bloom Where I’m Planted
Are you in a good place, but not the place you thought you'd be? Yeah, me too. Here is why. A quick little life update since almost exactly a year ago, May 31, 2023, I recorded another life update about all the changes that were happening [...]
CMM 157 Can Your Marketing Pass The Grocery Store Test?
Going beyond mission, vision and core values, Melanie Asher shares the role of trust and rapport in marketing, and how you can get your marketing to pass her simple, yet powerful grocery store test. Will you pass? [...]
CMM 156 The Simple Memorable Tool To Innovate Your Marketing
Melanie Asher joins MKJ in this episode of CEO MISCHIEF Maker to share simple strategies to innovate marketing and customer engagement by being memorable through psychological and sociological impact.