Ready to Innovate Success?
Welcome, you passionate, innovative founding SaaS team!
Call Me MKJ, it’s easier than saying Mary Kathryn Johnson. 😁
Is your customer experience (or lack thereof) stalling your launch or scale, and costing you revenue? If yes, I can help with the following:
Customer Experience Officer
How I Can Help
If your customer’s experience isn’t your number one priority, your revenue isn’t either.
Do you know something is inhibiting your revenue, but you don’t know what it is or where it might be? Start with reviewing every step your customer takes in their journey with your software, brand and product.
If you need to future-proof and scale your customer navigation leading to revenue, let’s clarify how your individual team silos connect to produce higher profits from a coherent customer experience. Here’s how we do it together:
Clarify Your Different
Category Design
If your customer’s don’t know your ‘different’ they can’t distinguish you from someone else who offers what you do.
Are you simply selling a widget? Are you frustrated that it always comes down to a comparison of features and price for potential buyers?
When you solve a problem from a unique POV that shows what you stand for and against, comparison goes away, and unique, revenue-producing understanding takes its place.
When you apply your innovative approach to a potential buyer’s problem, you differentiate yourself in the market, and become ‘Uncompetitionable.” That is Category Design.
Clarify Your Conversations
Conversational Design
Ready to clearly communicate your “Different” journey to the perfect person who needs you?
Are you confused why initial customers hit obstacles where you see a clear adoption path?
Are you so close to your product that all you see are the trees, not the forest path your customer walks?
Designing the entire customer conversation and journey is necessary now.
Accelerate Your Revenue
Customer Experience
Both of the above disciplines lead to the ultimate experience your customers have with your business.
When you combine your unique point of view, and your potential buyer’s navigation of your products, you create a successful customer experience.
If not, you leave your potential buyer’s journey to chance, and you leave revenue on the side of that road.
If you need help with one or all of the above, you are in the right place!
I have worked through the uncertain, blurry, scary, crazy stuff on the way to the success you seek, and I want to help you finally see that path clearly with a custom prescription for category design, conversational design, and the resulting customer experience (while keeping the MISCHIEF alive in your life and business).
I am the Chief M.I.S.C.H.I.E.F. Maker around here, let’s chat.
(Mindset Impact Strategic Catalyst Helping Innovative Entrepreneurs FOCUS)
“MISCHIEF makes everything more fun!”
Here is How I Can Help
Give Me 2 Hours and I'll Give You More Clarity & Sales!
Finally unravel the category, technical, industry-specific details of what you know and sell into a beautiful, clear conversational framework that leaves your products and services irresistible to your ideal prospects. I help SaaS companies, and personal brands see clearly to engagement & profit.
Need a Thought-Provoking and Tactical Speaker for Your Event?
How can one speaker handle both high-level, strategic and inspirational experiences for your audience, while also giving them actionable tools, tactics and steps to impact the top and bottom line? More than 20 years of being a business contrarian who thinks differently, and continues to experiment with the consequences is how MKJ does it. Click below to see her in action.
Listen to CEOs Share Mindset, Innovation & Tactics on the Podcast
The CEO M.I.S.C.H.I.E.F. Maker Podcast only invites business leaders with an experience, proven success rate. MKJ discusses the mindset shifts that started a particular part of this failure/failure/failure/success journey, the innovation they achieve in their industry, and the tactics they implemented to make it all come tother to equal revenue and profit. Check it out!
Live On Stage
CEO M.I.S.C.H.I.E.F. Maker Podcast
CEO M.I.S.C.H.I.E.F. Maker podcast is beautifully edited and produced by
the Path to Podcast Success team.
As Featured In . . .
The typical feedback after working with MKJ
MKJ’s insights were invaluable and helped shape ZeroWork into what it is today. MKJ became one of our first users because, as a true innovator, she could recognize the power of the emerging technology even in its nascent stage. Her advice and insights on how to build an active community that gives, takes and creates value to everyone involved were fundamental to the creation of ZeroWork’s vibrant community of creators. In our numerous conversations, MKJ always brought light and clarity to where I stand as a founder, where ZeroWork stands as my product and where my dreams stand as a vision. I recommend collaborating with MKJ to any founder or business owner. Her level of competence, nuanced understanding of technology, overall expertise and level of integrity will surprise you.
Diana Rees, CEO & Founder ZeroWorkMary has offered invaluable strategic insights regarding the alignment of our software platforms with new industry categories, in addition to providing conversational messaging suggestions that enable us to effectively communicate with our customers in a nurturing and approachable manner. Her ability to identify category fits for products, devise messaging strategies, and create implementation plans to achieve specified goals is remarkable. I strongly endorse Mary and her conversational marketing approach, which she should incorporate into a new marketing curriculum taught at universities.
Peter Lisoskie, CEO & Founder iProelio