CMM 193 How Differentiated Positioning Leads to Unique Stories and The Most Important Tactic to Create Demand
Andy Cunningham shares some key principles from her book, Get To Aha, that uniquely drive success. When a company embraces and expresses its distinctive DNA, they are truly thinking something different. Andy Cunningham [...]
CMM 192 How to Use Apple Innovation to Fuel Your Personal Innovation Like Andy Cunningham
MKJ’s conversation on CEO MISCHIEF Maker with Andy Cunningham, author of the book Get To Aha, showcases the innovation required to create new experiences within a job, field, or brand. These new experiences are birthed from true innovation. [...]
CMM 191 The Mindset Shift Required to Go From PR Account Manager to Mac Launch Aha with Andy Cunningham
Andy Cunningham shares the mindset she adopted and grew that allowed her to desire, then follow her switch from PR to tech marketing and positioning leader. And, the two mentors, Regis McKenna and Steve Jobs, who opened her eyes [...]
CMM 190 Tips to Create Content Based on a Specific Term or Idea to Skyrocket Your SEO
Steven Schneider, Co-Founder of TrioSEO shares his specific tips to quickly increase SEO success for any type of business. Steven Schneider Strategy & Tactics MKJ (00:00.635) Hey, hey, CEO Mischief Makers, welcome [...]
CMM 189 How to Combine Short Term, and Long Term Strategies to Innovate Your Business
MKJ’s guest, Steven Schneider of TrioSEO shares his journey from Finance focused college student to blog writer for SEO, to SEO Agency owner, and how honesty, and openness helps him innovate. Steven Schneider [...]
CMM 188 How One Mindset Shift Can Lead to Continued Success
Steven Schneider shares his mindset shift path from college student with plans for a corporate job led to entrepreneur to SEO agency business partner with Nathan Hirsch of FreeUp, and Outsource School. Steven [...]